Optimising your cards

Nowadays, most moments are captured using a smartphone, and usually our customers are more than happy with this finish — however there is no doubt that a high quality 300dpi photo will provide the cleanest, finest print. 200dpi should be good enough, but may look a little blurred.

A photo will usually print darker, keep this in mind when altering the brightness and contrast.

Top Tip - If your artwork is created at 100% e.g. 4x6" set up as 4x6", zoom in 400% on your screen and if the quality of your image looks good then it will print ok.

How to check the DPI of your photograph

To find out an image's DPI in Windows, right-click on the file name and select Properties > Details. You'll see the DPI in the Image section, labeled Horizontal Resolution and Vertical Resolution. On a Mac, you need to open the image in Preview and select Tools > Adjust Size. It's labeled Resolution.

What does DPI mean?

DPI stands for ink dots per inch. 300 dots per inch is the standard required for printed material. Anything below 200dpi isn't suitable for print.

Changing the resolution

The dpi value of a photo is established before a photo is taken via your camera settings. Altering a photo once it has been taken wont increase the dpi of the picture. There are some apps that will enhance the image.

Photos should be supplied in a JPEG format.